./bootstrap creates the uptodate Makefile.in's and updates the revision.
At least in theory.
In your case it will not do so, because you use neither svn, git-svn nor git, but only these three scm-clients are supported by the underlying scripts.
You can look at the shell-script update_revision.sh and probaly tweak it to work with bzr-svn, but your on your own here, because no one of our dev's uses bazaar as far as I know.
What you can do manually is the following:
- run ./bootstrap to create the correct Makefile.in's,
 - create a file named revision.m4 in the sources root,
 - put 
m4_define([SVN_REV], 9099)
m4_define([SVN_REVISION], 12.11svn9099)
m4_define([SVN_DATEinto it], 2013-05-16 18:22:06)
into it - use your svn-revision and -date, of course
 - run 
dch -v 12.11svn9099 "New svn revision"
 - use your svn-revision again
 - run dpkg-buildpackage
 
Or just don't use our svn-repo, but the sources from my server:
http://apt.jenslody.de/testing/pool/main/c/codeblocks/If you just download the 
*.orig.tar.gz tar-ball, you get the pure svn-sources without any patches, but after running 
./bootstrap.
Ready for use with 
dpkg-buildpackage.
I update my repo much more frequently as this happens for the windows nightlies (currently I have svn r9099).