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No thanks, I am hit by this myself often enough, too. 100% of the time its false alarm, but surely "nobody" will trust you. So from my experience I can tell that your files are most likely flagged by AV due to a runtime-packer. If you can use another one or none you may get rid of this in general. Even if you report to AV companies (there are many!) for one version of your tool in 90% of the cases you would need to do this again all the time you publish a new version, as the signature has changed. So for me, this wasn't be a good solution.
By the way: For me, a regular check with
http://www.virustotal.com before a release helped to avoid such issues in most cases.
If you find a better solution - then I would be interested in.